Matthew Gattozzi realizes that creativity and efficiency often conflict. His company, Goodo Studios, produces commercial content that attracts visitors and conversions to customers. It is a creative process with limiting time and budget.
“It’s a balancing act,” he told me. “On the one hand you need efficiency.” On the other hand, creativity requires time and space to blur.
Matthew first appeared at the Podcast in 2021 for the training of the ballet dancer. In our recent interview he shared strategy, needs and, yes, impact AI.
The whole sound of our conversation is inserted below. The transcription is modified for length and clarity.
Eric Bandholz: Give us a quick overview of what you do.
Matthew Gattozzi: I am the founder of Goodo Studios, an agency that creates content for conversion to customers. Everything from photos and videos to advertising strategies on most platforms, including tiktok, meta and youtube, we process everything from photos and videos. We like to understand who your customers are and why they buy and ensure that they contain with them, and eventually manage income.
Businesses often chase trends, but we focus on principles. The content of the general and creator of the user has been popular for years, but we are a little move away. I expect more brands to move towards the production of top -of -the -range funnels that are engaging and shared. The winning brands understand the basics of advertising and ensure that their content corresponds to the medium rather than jumping from trend to trend.
Bandholz: What does content production look like?
Gattozzi: Traditional production often separates the strategy from the creative process, which is a big mistake. In today’s environment it is necessary to connect strategies and production. We start with a creative strategy to find out who your customers are and why they buy. There must be a clear reason behind each content you create.
From here we plan shots for small details, white video, photo or advertisement. We get the right talent, rental and props. Before the filming day arrives, the planning makes the design much better. Postproduction such as editing is suffocated with its own planning. Depending on the naughty sources, you can approve this on any scale, but steps persist. The key is that strategy and production are now integrated than ever.
Bandholz: How long does it take?
Gattozzi: It is an equalizing act. On the one hand you need efficiency. On the other hand, creativity requires time and space to blur. The rise of AI focused on efficiency and volume, but sometimes the best ideas come from time to be creative, even in moments of boredom or inefficient.
As a leader, he often goes through this tension between the rapid design of things and allowing space for creativity. You can easily make some decent scripts in a day, but sometimes it is worth spending more time to develop one great idea. There will be magic. The challenge is the balance of efficient production and allowing marinated creative ideas. The best content often comes from exploring the inefficient ones.
Bandholz: What is your initial strategy with customers?
Gattozzi: It depends on the brand’s internship and sources. The early phase companies are establishing a fit product on the market for many reports. These companies should create more content, make more shots and learn what works. Investing in a single, highly budget video on this internship could be risky.
As society grows, what is the initial success may not be enfuch to reach another level. Their content is close to development. Once they have figures on the fixed product market, the brands can record more significant fluctuations with more ambitious content to address a new audience. There we come. We offer creative diversity of ounce that confirmed its product and message.
The smaller content controlled by the creator still has value, but the production limits of the shooting by just a phone or for strict creativity of budget constructivity. In the production of higher ends, your options are endless. You can make almost any idea if you have the right equipment, team and budget we specialize in.
Bandholz: Do you create organic content for social media?
Gattozzi: We do a little, but it’s not our primary focus. Most customers come to us to get customers and look for new ways to involve the audience. Once they find that its initial market market market, the brand must scalance and address a wider audience. This is where we come and help the brands build the correct sending of messages for growth. We will work with internal marketing teams to help them get the next level of traction.
Bandholz: What trends of content would traders be aware of in 2025?
Gattozzi: AI is a hot theme and there are a lot of buzzing around it. My advice is to be careful and effective with its use. There is no need to rush to accept the latest AI tool, because the trends. Focus on tools that really help to improve creativity and communication.
AI is already part of our everyday life, and although it is a powerful tool, it is not magic. Good ad will not succeed because it is used. This technology should support the creative process, not to replace it. Use tools that match your goals and pushes your ideas.
The AI exciment should be balanced by practicality. Use it to increase the creative output without sacrificing the human connection that resonates with the audience.
Bandholz: Where can people follow you, connect?
Gattozzi: Our site is goodostudios.com. We are also on YouTube. I’m on X, LinkedIn, Instagram and Tiktok.