The Dutch online market Bol has a good year: sales increased by 8.7 piercing and reached EUR 3.1 billion. She also earned more from her own sales of the platform than all sales partners are together. It seems that it again becomes more like an online store instead of a platform.
Bol is an online market from the Netherlands. It started as a book about the sale of an online store, but quickly became an online department store. He also opened his market and said he wanted to step back as a seller and focus on his partner seller.
A record of EUR 5.9 billion in net sale of consumers
But it seems that it has changed. In 2023, research has already indicated that sales from its own brands were 64 percent of the total turnover of the platform. In that year, he increased the volume of the platform of 4.9.
In 2024, the volume of Bol’s Bol increased by 4.1%
Growth in 2024 approached this, with 4.1 pierce. The company reached a record of EUR 5.9 billion in net online sales of consumers, which includes the sale of partners.
Bol grows fast than partners
In 2024, however, the turnover of BO (net sales) increased much quickly than its volume of trading: as already mentioned, by 8.7 pierce to EUR 3.1 billion. This shows that the itself has grown faster than its dirty partners.
While third -party dealers charged for about two -thirds two years ago (66 % in the fourth quarter of 2023), it is barely half now. This is due to the sale of the company’s own brands that make up most of the turn. The company is also increasingly reserving the return on services for partners such as advertising and logistics.
By the end of 2024, Bol’s Ament of Sales Partners dropped to 47,000
The parent company Bol, Ahold Delhaize, did not share specific returned data for these services. Bol’s Amente of Sales Partners has decreased in recent years: out of almost 52,000 in mid -2023 to 47,000 to the end of 2024. During this period, the online platform has expanded its advertising opportunities for partners.
Fast growth than the Dutch Electronic Trade Market
Thanks to its own operations, it not only grows faster than partners on their platform, but also faster than the market. Last week, Dutch statistics reported less than 6 percent to consumers in the Netherlands last year. Postnl, which is a big customer, has recently revealed that large online YEFING stores most of the new growth phase in Dutch electronic trading.
Take advantage of the advantage
It combines high sales data with a profit of EUR 185 million (Basic EBITDA) in 2024, 22 seas more than in the previous year. The growth of profit is partly due to the best sale in the last quarter (Plus 11 Pierient) and a record number of applications users.
“Increased importance of society is related to two -digit re -growing advertising”
CFO Jolanda Pots-Bijl also combined increased profitability “two-digit returned advertising growth and tireless focus on cost management”.
IPO and a new distribution center
After a successful year, speculation about possible IPOs will probably be revived. In addition, the company seems to be prepared to start the construction of a new distribution center in Lelystad, the Netherlands. This project was previously postponed due to disappointment.