Will business brands strengthen the inventory positions with Amazon in 2025? While a recent survey of Amazon dealers does not necessarily answer this question, now applies to the seven -year inventory program to help brands.
According to the recently released “State of the Amazon 2025” report, from 2025 planned to use a program and retailers based in the US, planned to use a program sponsored by Amazon as a vine or birth to start sales in 2025. Scout.
In January 2025, the scout from Jungle Scout Quries introduced almost 1,500 Amazon retailers, market retailers and people who are just starting with the platform. About 75% of the respondent came from the United States and 47% of the world for a “large brand or retailer”. The message reflects the feeling of respondents, but the overall market is not required.
However, more than four out of 10 respondents from business enterprises checked in 2025 “Born to Run / Vine / Amazon Programms” in 2025. Vine is an Amazon program that invites trusted reviewers to share their candidate. Non -specific “Amazon programs” tell us little, but “Born to Run” is interesting.
What are they born to run?
Amazon’s Born to Run Program is an exclusive initiative only for an invitation that helps Amazon dealers to speed up the sale of new or existing products.
Started in 2018, Born to Run allows the seller – a company selling directly to Amazon, not the market seller – a request for purchasing orders from Amazon and a specific expected unit sale in 10 weeks of the product. If approved, Amazon will purchase a number of application.
Here is a scenario. Imagine a brand called “Amazing Gizmos”, which sells, well, Gizmos. The Amazon purchase team is ordering 400 units for the next 10 weeks. But the amazing Gizmos is going to start a TV streaming campaign and his marketing team expects to sell 1,000 units on Amazon.
With Born to Run, Amazmos can ask Amazon to increase its order to 1,000 units. Amazon agrees and – assuming that everything goes well – amazing Gizmos remains in stock and LELS 978 units.
The hypothetically Amazing Gizmos sold 578 extra gizmos (978 minus 400) because Amazon had enough inventory. What’s more, the next regulatory ranking Amazon’s shopping team will double the product without having to be born a second to start a start request.
Similarly, the new supplier could use Born to Run to strengthen the initial Amazon order. For example, Amazon says it buys 100 new items, the supplier requires 300 and Amazon will perform up. Likewise, the start of the product could lead to normally more sales.
The key advantage in any case is that Amazon does not reach the supplier products.
Units
As long as the next birth is sold for the operation of items, the Amazon retailer should enjoy growth. If another inventory is not sold, Amazon has two options.
- Return items. Depending on the program conditions, Amazon may return unsold units. The seller returns 100% of the product costs plus 10% shipping and handling fee.
- Keep the items. Amazon can also maintain unsold units. The seller pays the Amazon “retention fee” equal to 25% of the costs of unsold items – more or less an Amazon discount to keep the items.
In both cases, the “fine” may be serious for exaggerated project sales – 10% of the costs of the returned units and 25% if KEPPT.
Only an invitation
Sellers cannot apply for Born to Run. Amazon selects them, at least partially, we demanded.
- Approved supplier. The seller must be entered in the Amazon Vendor Central program.
- Approved product. Only approved products with the standard Amazon identification number (Asin) are eligible.
- Product data. The item must sell for at least $ 5 and will not be bulky, heavy or classified as dangerous.
Participation in the Amazon Marketing Program, such as advertising, could increase the probability of acceptance.
Overview
Based on the Jungle Scout scouts, the sellers (included companies) are attractive to Born to Run and similar Amazon programs. The survey does not reveal the real participation, but it is a reminder that incentives like Born to Run and can work for some brands.